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Advertising Management
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Author: |
Bir Singh
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Anmol Publications
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US $ 17.05
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N/A
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“Advertising Management” as a paper is being taught at M.Com., M.B.A. and Other Management Courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals of Management Courses. This book will provide complete knowledge of advertising management, marketing process, process of communication, media planning, advertising campaign, advertising organisation, consumer behaviour; publicity plans, role of creative strategies, public relations in india, etc. to the students.
The major topics dealt in this book are—Role of Advertising in Marketing Process; Process of Communication; Stimulations of Primary and Selective Demand; Media Planning; Advertising Campaign; Media Strategy; Advertising Budgeting; Advertising Organisation; Consumer Behaviour; Distribution Decisions; Publicity Plans; Emergence of Service Marketing; Role of Creative Strategies; Public Relations in India etc.
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E-Governance - Perspective and Challenges
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Author: |
Vishwas Tripathi
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Publisher: |
Anmol Publications
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US $ 15.90
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N/A
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While the focus and purpose of e-government globally remains the same, the implementation and successes of digital governance vary widely from country to country.
To learn more about the true potential of e-government, a re-evaluation of the processes is necessary in order for e-government to continue to be accepted in the mainstream and be a more efficient system of government with access by all. If the models that were first introduced continue to be improved upon, e-government in our knowledge society will be an open and transparent institution that provides a maximum of services with a minimum of intrusion in the lives of the users.
Overall, while the basic goals of e-government have not shifted, the vision and responsiveness of the system have been forced to adapt globally in order to fulfill the public’s need. Instead of a broad-based program to seamlessly interweave government workings with information technology, nations around the world now are struggling to implement Internet access, e-government interests and most importantly, safe and effective programs that serve society more efficiently.
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E-Governance in India
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Author: |
Vishwas Tripathi
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Publisher: |
Anmol Publications
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US $ 17.05
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N/A
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In the previous decade, the concept of e-government was typically seen as a new process with unlimited potential in the rapidly expanding global environment. Electronic governance involves new styles of leadership, new ways of debating and deciding policy and investment, new ways of accessing education, new ways of listening to the citizens and new ways of organizing and delivering information and services. Now, just a few years later, although e-government is still concerned with these focuses, the processes are no longer new and we find ourselves in the phase of refining and redeveloping the foundation upon which e-government first appeared: to improve the efficiency and effectiveness of government.
The progress of e-governance in India has been slow and uneven. While intentions have been expressed and hypes have been created, often prematurely, the ground result is not commensurate with the expectations. There are some fundamental reasons for this. The book presents a systematic description of the initiatives taken towards e-governance by the Central Government and some selected state governments and analyses the factors that hamper its growth in India. The scenarios in some ICT-advanced countries in the world have also been presented.
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Encyclopaedia of Accounting
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Author: |
Ashu Ahuja
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Publisher: |
Anmol Publications
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US $ 45.45
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For some time there has existed a widespread consciousness of the need for the interpretation of the accounting terms to the layman. The average reader is deluged continually with a quantity of facts in the field that we call accounting. A possible aid to the solution of this problem is the compilation of a volume, which endeavors to explain to the ordinary reader terms which are new to him and which have not yet become part of his general vocabulary. Existing contributions of the kind are limited in scope to some such field as accounting. This volume attempts in brief compass to cover broadly the whole realm of accounting.
The aim of this volume is to fill the need for definitions of many new terms that have come into usage during recent years and also to include many of the old terms that are used currently. Many words from fields closely related to accounting are included because of their wide usage in accounting.
Clarification of the meaning of terms, precision in their use, and uniformity in usage among workers in accounting and related fields are essential in the growth of a science. When a concept or process can be expressed precisely in ordinary language it appears unnecessary, and indeed detrimental to the growth of a science, to coin a new term. It is worth while to make accounting intelligible to as wide a field of readers as possible.
The aim of this volume is to provide a concise repository of number of major concepts. In preparation of this book, the author has freely consulted large number of books and journals so no authenticity is claimed. Author is especially thankful to M/S Anmol Publications for shaping this book in its final form.
Suggestions for further improvement of this book are not only welcome but also greatly appreciated.
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Encyclopaedia of Advertising
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Author: |
Bhoomika Bagga
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Publisher: |
Anmol Publications
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US $ 34.10
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N/A
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The aim of this encyclopaedia is to give definitions and details of terms that are of importance in advertising. Encyclopaedia of Advertising is intended especially for all those persons related to the field of advertising and linked fields. An essential tool for students, undergraduates and students of related disciplines, this dictionary offers clear explanations of concepts and processes, and the broadest coverage of the subject, covering all aspects of advertising. This will be an indispensable reference aid for professionals in the field, hobbyists, students, or anyone interested in advertising. Completely updated, this volume contains over 20,000 terms, phrases, acronyms, and abbreviations from the ever-expanding worlds of Advertising. Specially covered is the field of electronic and internet advertising. From the basic elements of theory to the most cutting-edge technology, all is explained in this book.
Further to serve the needs of the teacher, student and worker in the field of advertising, as well as in related fields, a considerable number of terms have been included from the subjectareas bordering on advertising, such as internet advertising, electronic advertising, modern trends, innovations, etc. The objective of editors and contributors has been the more modest one of providing a book useful as a general reference in advertising, helpful even to the specialist in regions outside of his domain of specialized knowledge.
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Encyclopaedia of Business Management
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Author: |
Chanchal Desai
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Publisher: |
Anmol Publications
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US $ 34.10
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N/A
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The aim of this encyclopedia is to provide teachers, students and laymen interested in business management with clear, concise, and correct definitions and descriptions of the business management terms, throughout. In the volume all the branches are represented. The explanations of entries range from brief definitions of a few lines to expository discussions of various lengths. The aim of this encyclopedia is to satisfy the immediate technical needs of the user. Business management is presented as a unified, ever-growing, and stimulating body of knowledge. In terms of its broader objectives, the present book may be viewed as an outline or compendium of business management ideas correlated with a large collection of specialized items. There are concern and activity in the educational field with regard to revitalizing and modernizing scientific training and creating a better understanding of this field; it is hoped that this volume will contribute to these aims in business management.
This book is intended especially for teachers and students of Business Management. An essential tool for students, undergraduates and students of related disciplines, this encyclopaedia offers clear explanations of concepts and processes, and the broadest coverage of the subject. This will be an indispensable reference aid for professionals in the field, hobbyists, students, or anyone interested in Business Management. The terms defined in this book include laws, relationships, basic principles and concepts. Completely updated, this encyclopaedia contains terms, phrases, acronyms, and abbreviations from the ever-expanding world of business management. From the basic elements of theory to the most contemporary development, all is explained in this book.
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Encyclopaedia of Commerce
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Author: |
Ashu Ahuja
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Publisher: |
Anmol Publications
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US $ 45.45
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N/A
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The aim of this encyclopaedia is to provide teachers, students and laymen interested in commerce with clear, concise, and correct definitions and descriptions of the commerce terms, throughout. In the volume all the branches are represented. The great field that must be compressed within the limits of a small volume makes omissions inevitable. I trust that the present volume will serve as reliably as the chronometer of today, in the time-pattern of the commercial world.
The explanations of entries range from brief definitions of a few lines to expository discussions of various lengths. Several goals motivated the treatment. The encyclopaedia is to satisfy the immediate technical needs of the user. Commerce is to be presented as a unified, ever-growing, and stimulating body of knowledge. The reader who is a non specialist in commerce is to be served in commerce and in related fields (that are significant for the future). In terms of its broader objectives, the present book may be viewed as an outline or compendium of commerce ideas correlated with a large collection of specialized items. There are concern and activity in the educational field with regard to revitalizing and modernizing scientific training and creating a better understanding of this field; it is hoped that this volume will contribute to these aims in commerce.
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Encyclopaedia of E-Commerce
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Author: |
Kamal Sharma
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Publisher: |
Anmol Publications
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US $ 34.10
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N/A
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The aim of this encyclopaedia is to provide teachers, students and laymen interested in e-commerce with clear, concise, and correct definitions and descriptions of the e-commerce terms, throughout. In the volume all the branches are represented. The great field that must be compressed within the limits of a small volume makes omissions inevitable. I trust that the present volume will serve as reliably as the chronometer of today, in the time-pattern of the e-commerce world.
The explanations of entries range from brief definitions of a few lines to expository discussions of various lengths. Several goals motivated the treatment. The encyclopaedia is to satisfy the immediate technical needs of the user. E-Commerce is to be presented as a unified, ever-growing, and stimulating body of knowledge. The reader who is a non specialist in e-commerce is to be served in e-commerce and in related fields (that are significant for the future). In terms of its broader objectives, the present book may be viewed as an outline or compendium of e-commerce ideas correlated with a large collection of specialized items. There are concern and activity in this field with regard to revitalizing and modernizing scientific training and creating a better understanding of this field; it is hoped that this volume will contribute to these aims in e-commerce.
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Encyclopaedia of Hospitality Management, Volume 1
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Author: |
P.C. Sinha
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Publisher: |
Anmol Publications
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N/A
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N/A
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This encyclopedia titled “Encyclopedia of Hospitality Management “ is one of its kinds in terms of coverage, scope, elaboration, usefulness and futuristic perspective. Hospitality Management is now a rapidly growing field of research and development that is cutting across many traditional boundaries. Hospitality Management is a multidisciplinary field of study with the purpose of preparing people with the expertise, commitment, and skills for management, marketing, and operations positions in the expanding industry that provides food, accommodations, and tourism services to people away from home. As a field of study, Hospitality Management is interdisciplinary. It draws upon a wide range of basic disciplines to provide the fundamental knowledge and skills that are required to fulfill the diverse demands placed upon individuals in management positions within the hospitality industry. Recognizing that the individual educated for today will be soon out of date, the academic emphasis of this encyclopedia is on principles, analytical tools, processes, and systems. These change relatively slowly. However, it is recognized that at least a minimal exposure to the skills and knowledge, which make up the present state of the art of Hospitality Management, is necessary to understand the principles. Likewise, it is recognized that the students of Hospitality Management are composites of many talents. And, that in hospitality industry, pure academic ability cannot predict professional success. Thus, this encyclopedia has as a basic objective to develop management capability through interdisciplinary subject exposure, problem identification, basic concepts, decision-making, theory, and management application.
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Encyclopaedia of Hospitality Management, Volume 2
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Author: |
P.C. Sinha
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Publisher: |
Anmol Publications
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Price: |
N/A
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N/A
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This encyclopedia titled “Encyclopedia of Hospitality Management “ is one of its kinds in terms of coverage, scope, elaboration, usefulness and futuristic perspective. Hospitality Management is now a rapidly growing field of research and development that is cutting across many traditional boundaries. Hospitality Management is a multidisciplinary field of study with the purpose of preparing people with the expertise, commitment, and skills for management, marketing, and operations positions in the expanding industry that provides food, accommodations, and tourism services to people away from home. As a field of study, Hospitality Management is interdisciplinary. It draws upon a wide range of basic disciplines to provide the fundamental knowledge and skills that are required to fulfill the diverse demands placed upon individuals in management positions within the hospitality industry. Recognizing that the individual educated for today will be soon out of date, the academic emphasis of this encyclopedia is on principles, analytical tools, processes, and systems. These change relatively slowly. However, it is recognized that at least a minimal exposure to the skills and knowledge, which make up the present state of the art of Hospitality Management, is necessary to understand the principles. Likewise, it is recognized that the students of Hospitality Management are composites of many talents. And, that in hospitality industry, pure academic ability cannot predict professional success. Thus, this encyclopedia has as a basic objective to develop management capability through interdisciplinary subject exposure, problem identification, basic concepts, decision-making, theory, and management application.
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Encyclopaedia of Hospitality Management, Volume 3
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Author: |
P.C. Sinha
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Publisher: |
Anmol Publications
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Price: |
N/A
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Discount: |
N/A
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This encyclopedia titled “Encyclopedia of Hospitality Management “ is one of its kinds in terms of coverage, scope, elaboration, usefulness and futuristic perspective. Hospitality Management is now a rapidly growing field of research and development that is cutting across many traditional boundaries. Hospitality Management is a multidisciplinary field of study with the purpose of preparing people with the expertise, commitment, and skills for management, marketing, and operations positions in the expanding industry that provides food, accommodations, and tourism services to people away from home. As a field of study, Hospitality Management is interdisciplinary. It draws upon a wide range of basic disciplines to provide the fundamental knowledge and skills that are required to fulfill the diverse demands placed upon individuals in management positions within the hospitality industry. Recognizing that the individual educated for today will be soon out of date, the academic emphasis of this encyclopedia is on principles, analytical tools, processes, and systems. These change relatively slowly. However, it is recognized that at least a minimal exposure to the skills and knowledge, which make up the present state of the art of Hospitality Management, is necessary to understand the principles. Likewise, it is recognized that the students of Hospitality Management are composites of many talents. And, that in hospitality industry, pure academic ability cannot predict professional success. Thus, this encyclopedia has as a basic objective to develop management capability through interdisciplinary subject exposure, problem identification, basic concepts, decision-making, theory, and management application.
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Encyclopaedia of Hospitality Management, Volume 4
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Author: |
P.C. Sinha
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Publisher: |
Anmol Publications
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Price: |
N/A
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Discount: |
N/A
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This encyclopedia titled “Encyclopedia of Hospitality Management “ is one of its kinds in terms of coverage, scope, elaboration, usefulness and futuristic perspective. Hospitality Management is now a rapidly growing field of research and development that is cutting across many traditional boundaries. Hospitality Management is a multidisciplinary field of study with the purpose of preparing people with the expertise, commitment, and skills for management, marketing, and operations positions in the expanding industry that provides food, accommodations, and tourism services to people away from home. As a field of study, Hospitality Management is interdisciplinary. It draws upon a wide range of basic disciplines to provide the fundamental knowledge and skills that are required to fulfill the diverse demands placed upon individuals in management positions within the hospitality industry. Recognizing that the individual educated for today will be soon out of date, the academic emphasis of this encyclopedia is on principles, analytical tools, processes, and systems. These change relatively slowly. However, it is recognized that at least a minimal exposure to the skills and knowledge, which make up the present state of the art of Hospitality Management, is necessary to understand the principles. Likewise, it is recognized that the students of Hospitality Management are composites of many talents. And, that in hospitality industry, pure academic ability cannot predict professional success. Thus, this encyclopedia has as a basic objective to develop management capability through interdisciplinary subject exposure, problem identification, basic concepts, decision-making, theory, and management application.
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Encyclopaedia of Hospitality Management, Volume 5
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Author: |
P.C. Sinha
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Publisher: |
Anmol Publications
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Price: |
N/A
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Discount: |
N/A
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This encyclopedia titled “Encyclopedia of Hospitality Management “ is one of its kinds in terms of coverage, scope, elaboration, usefulness and futuristic perspective. Hospitality Management is now a rapidly growing field of research and development that is cutting across many traditional boundaries. Hospitality Management is a multidisciplinary field of study with the purpose of preparing people with the expertise, commitment, and skills for management, marketing, and operations positions in the expanding industry that provides food, accommodations, and tourism services to people away from home. As a field of study, Hospitality Management is interdisciplinary. It draws upon a wide range of basic disciplines to provide the fundamental knowledge and skills that are required to fulfill the diverse demands placed upon individuals in management positions within the hospitality industry. Recognizing that the individual educated for today will be soon out of date, the academic emphasis of this encyclopedia is on principles, analytical tools, processes, and systems. These change relatively slowly. However, it is recognized that at least a minimal exposure to the skills and knowledge, which make up the present state of the art of Hospitality Management, is necessary to understand the principles. Likewise, it is recognized that the students of Hospitality Management are composites of many talents. And, that in hospitality industry, pure academic ability cannot predict professional success. Thus, this encyclopedia has as a basic objective to develop management capability through interdisciplinary subject exposure, problem identification, basic concepts, decision-making, theory, and management application.
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Encyclopaedia of Idioms and Proverbs
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Author: |
Bashu Mitra
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Publisher: |
Anmol Publications
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US $ 34.10
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N/A
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This volume is neither a dictionary nor a glossary, it is an encyclopaedia. The reader will find a complete exposition of Idioms and Proverbs which are currently in use in English literature. In our view this encyclopaedia should help reader with the means of assessing the importance of Idioms and Proverbs in English literature.
For some time there has existed a widespread consciousness of the need for the interpretation of Idioms and Proverbs to the layman. This volume attempts in brief compass to cover broadly the whole realm of English Idioms and Proverbs. The aim of this volume is to fill the need for definitions of many new Idioms, Phrases and sayings that have come into usage during recent years and also to include the old terms that are used in current English literature.
An Encyclopaedia of idioms, sayings, and proverbs in English, each entry in this volume consist of the idiom and proverbs, its explanatory meaning, and where necessary origin of phrases is given. More than 7,000 idioms and proverbs specific to English are presented in this Encyclopaedia. Especially useful for students who want to speak colloquial English, this book explains and clarifies many of the similes and metaphors that newcomers to English find mystifying. It is also useful to those persons who are sometimes confused by regional colloquialisms encountered in reading or on TV. Idioms undergo constant change in every living language, some of them falling out of use, while new words and phrases become part of the standard vocabulary. Most entries offer an explanation of the expression’s literal meaning or origin and include information about its first appearance in English.
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In today’s world communication science and information technology are rapidly growing fields of study, research and development that is cutting across many traditional boundaries. This encyclopaedia titled “Encyclopaedia of Information Technology and Communication Science” is really very unique in terms of coverage, scope, elaboration, usefulness and futuristic perspective. It will provide readers with a user-friendly approach towards acquainting themselves with various select traditional and newly emerging fields of world communication science and information technology. Everyday we see that these sciences and technologies have varied fields of study, which are always growing. To understand the applications and usefulness of these sciences, we need to explain at least one of its fields, such as Multimedia, for example. Multimedia science is a relatively new discipline, and there is currently no consensus on a precise definition of what this science actually is.
Information as a concept bears a diversity of meanings, from everyday usage to technical settings. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation. Many people speak about the Information Age as the advent of the Knowledge Age or knowledge society, the information society, and information technologies, and even though informatics, information science and computer science are often in the spotlight, the word “information” is often used without careful consideration of the various meanings it has acquired. As with other industrial processes, commercial IT has moved in all respects from a custom, craft-based industry where the product was tailored to fit the customer; to multi-use components taken off the shelf to find the best-fit in any situation. Mass-production has greatly reduced costs and IT is available to the smallest company or one-man band — or school-kid. LEO was hardware tailored for a single client. Today, Intel Pentium and compatible chips are standard and become parts of other components which are combined as needed. One individual change of note was the freeing of computers and removable storage from protected, air-filtered environments. Microsoft and IBM at various times have been influential enough to impose order on IT and the resultant standardisations allowed specialist software to flourish.
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In today’s world communication science and information technology are rapidly growing fields of study, research and development that is cutting across many traditional boundaries. This encyclopaedia titled “Encyclopaedia of Information Technology and Communication Science” is really very unique in terms of coverage, scope, elaboration, usefulness and futuristic perspective. It will provide readers with a user-friendly approach towards acquainting themselves with various select traditional and newly emerging fields of world communication science and information technology. Everyday we see that these sciences and technologies have varied fields of study, which are always growing. To understand the applications and usefulness of these sciences, we need to explain at least one of its fields, such as Multimedia, for example. Multimedia science is a relatively new discipline, and there is currently no consensus on a precise definition of what this science actually is.
Information as a concept bears a diversity of meanings, from everyday usage to technical settings. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation. Many people speak about the Information Age as the advent of the Knowledge Age or knowledge society, the information society, and information technologies, and even though informatics, information science and computer science are often in the spotlight, the word “information” is often used without careful consideration of the various meanings it has acquired. As with other industrial processes, commercial IT has moved in all respects from a custom, craft-based industry where the product was tailored to fit the customer; to multi-use components taken off the shelf to find the best-fit in any situation. Mass-production has greatly reduced costs and IT is available to the smallest company or one-man band — or school-kid. LEO was hardware tailored for a single client. Today, Intel Pentium and compatible chips are standard and become parts of other components which are combined as needed. One individual change of note was the freeing of computers and removable storage from protected, air-filtered environments. Microsoft and IBM at various times have been influential enough to impose order on IT and the resultant standardisations allowed specialist software to flourish.
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Encyclopaedia of Marketing
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Author: |
Anupam Shah
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Publisher: |
Anmol Publications
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US $ 34.10
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N/A
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The aim of this Encyclopaedia is to give definitions and details of terms that are of importance in marketing. Encyclopaedia of Marketing is intended especially for all those persons related to the field of marketing and linked fields. An essential tool for students, undergraduates and students of related disciplines, this Encyclopaedia offers clear explanations of concepts and processes, and the broadest coverage of the subject, covering all aspects of marketing. This will be an indispensable reference aid for professionals in the field, hobbyists, students, or anyone interested in marketing. Specially covered is the field of electronic and internet marketing.
The Encyclopaedia of Marketing provides definitions and descriptions covering the latest marketing and and also Internet marketing services. It provides the understanding of terms and acronyms used and needed to communicate with others in the marketing industry. This volume is the perfect solution for those involved or interested in marketing operation and services. This reference book explains the latest marketing processes. It is a great reference tool that allows people to effectively communicate with other people involved in the marketing industry. The convergence of traditional marketing and Internet technology means more competitors and new industry terms. As a result, communicating with others has become an alphabet soup of acronyms and technical terms. The Encyclopaedia of Marketing includes key terms and concepts in marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling, and e-marketing. This encyclopaedia is a living, growing document reflecting the changing dynamics of the marketing profession. The objective of editors and contributors has been the more modest one of providing a book useful as a general reference in marketing, helpful even to the specialist in regions outside of his domain of specialized knowledge.
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Encyclopaedia of Personnel Management, Volume 1
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Author: |
Alok Satsangi
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Publisher: |
Anmol Publications
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The various changes in world are set at a pace never before imagined. The concept and nature of organisation has undergone sea change. We come across terms like network organisation, virtual organisation, project organisation, global organisation, etc.
Reflecting the growing emphasis on delivery value in business, this Encyclopaedia features on Evaluating Personnel Management. Reflective questions, study tips and discussion questions prompt students to consider key concepts and implications.
The students, instructors and managers are faced with the daunting task of keeping up-to-date with these global changes. This Encyclopaedia is intended for everyone desiring a comprehensive overview of organisation and human resource management not only from academic point of view but from industry point of view too.
All the latest concepts and techniques have been presented in a lucid style. It is relevant to any career track, whether managerial, professional, or entrepreneurial and readers will find it directly applicable in understanding and influencing their current or future job environments. I would welcome any feedback on the text and any suggestions on how I can improve the next edition.
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Encyclopaedia of Personnel Management, Volume 2
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Author: |
Alok Satsangi
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Publisher: |
Anmol Publications
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N/A
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N/A
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The various changes in world are set at a pace never before imagined. The concept and nature of organisation has undergone sea change. We come across terms like network organisation, virtual organisation, project organisation, global organisation, etc.
Reflecting the growing emphasis on delivery value in business, this Encyclopaedia features on Evaluating Personnel Management. Reflective questions, study tips and discussion questions prompt students to consider key concepts and implications.
The students, instructors and managers are faced with the daunting task of keeping up-to-date with these global changes. This Encyclopaedia is intended for everyone desiring a comprehensive overview of organisation and human resource management not only from academic point of view but from industry point of view too.
All the latest concepts and techniques have been presented in a lucid style. It is relevant to any career track, whether managerial, professional, or entrepreneurial and readers will find it directly applicable in understanding and influencing their current or future job environments. I would welcome any feedback on the text and any suggestions on how I can improve the next edition.
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Encyclopaedia of Personnel Management, Volume 3
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Author: |
Alok Satsangi
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Publisher: |
Anmol Publications
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N/A
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N/A
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The various changes in world are set at a pace never before imagined. The concept and nature of organisation has undergone sea change. We come across terms like network organisation, virtual organisation, project organisation, global organisation, etc.
Reflecting the growing emphasis on delivery value in business, this Encyclopaedia features on Evaluating Personnel Management. Reflective questions, study tips and discussion questions prompt students to consider key concepts and implications.
The students, instructors and managers are faced with the daunting task of keeping up-to-date with these global changes. This Encyclopaedia is intended for everyone desiring a comprehensive overview of organisation and human resource management not only from academic point of view but from industry point of view too.
All the latest concepts and techniques have been presented in a lucid style. It is relevant to any career track, whether managerial, professional, or entrepreneurial and readers will find it directly applicable in understanding and influencing their current or future job environments. I would welcome any feedback on the text and any suggestions on how I can improve the next edition.
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Encyclopaedia of Research Methodology in Management Studies, Volume 1
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Author: |
N.G. Gopalan
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Anmol Publications
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This publication entitled “Encyclopaedia of Research Methodology in Management Studies” attempts towards creating a holistic understanding of management studies. The book provides an introduction to basic issues concerning research methodology in management. It tells us about various management styles and branches of management science. It also reflects on competence (human resources), management fad and operations research.
A research perspective on management theory, thought and practice has been provided with focus on evolution and development. The nature, importance and scope of management have been provided herein with an ethical perspective. Focus also lies on management philosophy, values, and contemporary environment in management, associated problems and expected prospects. A brief is also given about organizational climate and problems in organization.
Role of communication, decision making and change management is explained in a modern perspective. Importance of control and coordination in management is highlighted with an aim to create understanding about the nature and process involved in such management. Besides, the importance of groups, committees and managerial motivation is covered with focus on research options.
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Encyclopaedia of Research Methodology in Management Studies, Volume 2
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.JPG)
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Author: |
N.G. Gopalan
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Publisher: |
Anmol Publications
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Price: |
N/A
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Discount: |
N/A
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This publication entitled “Encyclopaedia of Research Methodology in Management Studies” attempts towards creating a holistic understanding of management studies. The book provides an introduction to basic issues concerning research methodology in management. It tells us about various management styles and branches of management science. It also reflects on competence (human resources), management fad and operations research.
A research perspective on management theory, thought and practice has been provided with focus on evolution and development. The nature, importance and scope of management have been provided herein with an ethical perspective. Focus also lies on management philosophy, values, and contemporary environment in management, associated problems and expected prospects. A brief is also given about organizational climate and problems in organization.
Role of communication, decision making and change management is explained in a modern perspective. Importance of control and coordination in management is highlighted with an aim to create understanding about the nature and process involved in such management. Besides, the importance of groups, committees and managerial motivation is covered with focus on research options.
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Encyclopaedia of Security Management, Volume 1
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Author: |
Patrick Wales
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Publisher: |
Anmol Publications
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Price: |
N/A
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Discount: |
N/A
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This publication entitled “Encyclopedia of Security Management” is designed in such a way so that it could serve the purpose of a user-friendly reference-book on the subject matter of all important issue of issue of security management. Main principles and practices of contemporary global security management are dealt, with focus on safeguarding technology and planning for the unexpected. Special emphasis lies on computer network system security. Sufficient case-studies have been given, so as to elaborate upon a greater understanding of aforementioned security management principles and practices. Further, this encyclopedia deals with security management organizations in detail, their policies, guidelines and action-plans. Focus lies on the security structure, roles and responsibilities of involved management system. Sufficient light has been thrown on computer and information security policy, particularly its development and implementation. Various kinds of security policies, such as those related to auditing, password management, were security, data security and system security are discussed. This publication also deals with issues like standard setting and implementation of procedures to meet the aforementioned policy goals. The risks of information security in education and the guidelines for initiating the same are also outlined. This publication also covers issues related to security management’s principles and plans planning and implementation aspects are covered in detail, including case studies regarding information security audit, securing awareness training, organizational responsibility, etc. Related employment policies and practices, change control mechanism, etc., are reflected upon. Special focus lies on the security of small offices and the strategy required for the same. Information security management has received the utmost coverage, particularly issues related to system analyses and risk management. The global standard for information security management has been discussed, so have been the related policy issues, counter-measures, roles and responsibilities, control objectives, outsourcing advantages, etc. This publication also gives exclusive coverage to physical security and facility protection, with case studies analysis of industrial security and environmental controls.
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Encyclopaedia of Security Management, Volume 2
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.jpg)
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Author: |
Patrick Wales
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Publisher: |
Anmol Publications
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Price: |
N/A
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Discount: |
N/A
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This publication entitled “Encyclopedia of Security Management” is designed in such a way so that it could serve the purpose of a user-friendly reference-book on the subject matter of all important issue of issue of security management. Main principles and practices of contemporary global security management are dealt, with focus on safeguarding technology and planning for the unexpected. Special emphasis lies on computer network system security. Sufficient case-studies have been given, so as to elaborate upon a greater understanding of aforementioned security management principles and practices. Further, this encyclopedia deals with security management organizations in detail, their policies, guidelines and action-plans. Focus lies on the security structure, roles and responsibilities of involved management system. Sufficient light has been thrown on computer and information security policy, particularly its development and implementation. Various kinds of security policies, such as those related to auditing, password management, were security, data security and system security are discussed. This publication also deals with issues like standard setting and implementation of procedures to meet the aforementioned policy goals. The risks of information security in education and the guidelines for initiating the same are also outlined. This publication also covers issues related to security management’s principles and plans planning and implementation aspects are covered in detail, including case studies regarding information security audit, securing awareness training, organizational responsibility, etc. Related employment policies and practices, change control mechanism, etc., are reflected upon. Special focus lies on the security of small offices and the strategy required for the same. Information security management has received the utmost coverage, particularly issues related to system analyses and risk management. The global standard for information security management has been discussed, so have been the related policy issues, counter-measures, roles and responsibilities, control objectives, outsourcing advantages, etc. This publication also gives exclusive coverage to physical security and facility protection, with case studies analysis of industrial security and environmental controls.
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Entrepreneurial Development
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Author: |
Munish Vohara
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Publisher: |
Anmol Publications
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Price: |
US $ 17.05
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Discount: |
N/A
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“Entrepreneurial Development” as a paper is being taught at M.Com., M.B.A. and other Management Courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals of Business Management. This book will provide complete knowledge of basic concept of entrepreneurship, its historical sketch, qualities and functions, development in India, planning and EDP, types and training of entrepreneurship, govt. policy towards SSI’s, behaviours and motivation, success in rural area, entrepreneurs system, business idea, financing criteria, fixed and working capital, reports and legal formalities etc. to the students.
The major topics dealt in this book are—Meaning and Origin of Entrepreneurship; Historical Sketch of Indian Entrepreneurship; Qualities and Functions of Entrepreneurs; Entrepreneurial Development in India; Planning and EDP; Entrepreneurial Types and Training; Economic Growth and Entrepreneurship; Government Policy Towards SSI’s; Public Enterprises; Entrepreneurial Behaviours and Motivation; Entrepreneurial Success in Rural Area; Establishing Entrepreneurs System; Search for Business Idea; Sources and Criteria of Financing; Planning for Fixed and Working Capital; Reports and Legal Formalities etc.
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International Marketing Management
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Author: |
B.S. Sharma
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Publisher: |
Anmol Publications
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Price: |
US $ 17.05
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Discount: |
N/A
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“International Marketing Management” as a paper is being taught at B.B.M., B.Com., M.Com., M.B.A. and Other Management Courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals of Business Management. This book will provide complete knowledge of international marketing, economic environment, constraints of marketing, India and World Trade, institutional infrastructure for export promotion, legal dimensions of international marketing, documents for export, marketing mix, pricing and distribution strategy for export, joint ventures and turnkey projects, export promotion, foreign exchange, EXIM policy, export finance etc. to the students.
The major topics dealt in this book are—International Marketing—An Introduction; Economic Environment of International Marketing; Constraints of International Marketing; India and World Trade; Institutional Infrastructure for Export Promotion; Legal Dimensions of International Marketing; Procedure and Documents for Export; International Marketing Mix; Pricing and Distribution Strategy for Export; Joint Ventures and Turnkey Projects; Export Promotion; Foreign Exchange; Export-Import Policy; Export Finance; India in International Marketing etc.
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Management Training and Development
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Author: |
Munish Vohara
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Publisher: |
Anmol Publications
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Price: |
US $ 17.05
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Discount: |
N/A
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